How to Attract Talented People to Your Small Business

How to Attract Talented People to Your Small Business

How do small businesses turn into corporate giants? Every person in the organization is exceptionally talented at what they do and learns to be a team player. Unfortunately, high-caliber employees are not easy to find. In a world where people complain about not getting jobs, employers are also concerned about finding the best and brightest in their field. 

As a small business owner, the odds are already stacked against you when competing with larger corporations or established brands. So, how do you level the playing field? What benefits or perks can you provide that make your small business irresistible as the people you are looking for?

Insurance, Insurance, Insurance

Job seekers today do not consider insurance an added benefit of employment but rather a core essential. Any small business owner without a health insurance plan to offer prospective employees will often get sent to the back of the line in a job search. To make matters more challenging, companies are now offering a health insurance package to remote workers in the wake of the COVID-19 pandemic.

If you can afford it, you may also want to add a vision or dental plan to your health insurance plan. The more coverage you add, the more talent your company will attract. Fortunately, there are many options for health, vision, and dental plans that fit into your budget. Without insurance, finding talented job-seekers is an uphill climb at best.

A Retirement Plan

Like medical and dental insurance, 401(k) plans are an essential benefit. When you offer a 401(k) plan with employer-match funds, it shows you’re a stable company that’s ready for growth. It also demonstrated that you are seeking serious-minded employees for long-term business relationships, not just short-term employment.

A 401(k) for an entire company can cost the same or even less than a weekly team lunch and shows you value your employees into their retirement. High-caliber job candidates are looking for thoughtful, long-term benefits that are financially effective. Offer long-term benefits, and your small business will receive more than a few nods.

Options for Remote Work

Just two years ago, most companies scoffed at the idea of hiring remote workers. COVID-19 changed all that. Employers who were forced to send workers home have now embraced remote positions, going so far as to keep some employees home. While there are certainly some drawbacks to hiring remote employees, there are also plenty of benefits.

As a small business owner, you can save thousands of dollars in overhead costs (and possibly some benefits) by hiring applicants for remote positions. Working from home grants people a lot of flexibility that they would not have in a stuffy office. This can be a major selling point when recruiting top-tier talent.

Casual Dress

Let’s face it, younger employees today do not equate professionalism with a suit and tie. Fewer job recruiters believe that a casual dress code is an important and effective mark of a professional image.

For many employees, casual work attire makes them feel more at ease, giving them more flexibility to experiment and think outside the box. Casual work attire can also break down barriers and allow people to bond more on a personal level. That freedom to express themselves can make workers feel more relaxed, creative, and productive. 

As a small business owner, you may notice that your most sought-after talent is also looking for a work environment where they can dress casually.

Signing Bonus

Sometimes it’s the small things that make the difference. As an employer, you may feel that a signing bonus is trivial and gimmicky. To job seekers who may have to relocate or purchase job-related items to get the gig, however, a signing bonus can give them that added financial cushion they need to commit to your company.

Keep in mind that you do not have to offer an astronomical amount as a signing bonus. You’ll want to stay within your budget. However, offer enough that adds value to your overall benefits package. A healthy signing bonus shows that you are ready to commit to adding a genuinely talented person to your team.

Contact Insurance Enterprise for Premier Health Insurance

If you have questions about group or individual health insurance and need health insurance quotes, contact Insurance Enterprise at 888-350-6605. Speak to a licensed agent and find out more about how you can get an affordable health insurance plan.